WORK
Apr 21 – Current
Impactify
[expand title=”Partnerships Lead JAPAC MENA”]
[expand title=”Partnerships Lead JAPAC MENA”]
- Grow the markets in JAPAC and MENA from scratch
- Lead sales growth through successful management, organizational planning, and execution
- Elevate client relationships at all business levels
- Manage the sales team to achieve greater performance
- Work with management to shape organizational strategy
[/expand]
Jun 18 – Apr 21
Sublime
[expand title=”Senior Account Manager”]
[expand title=”Senior Account Manager”]
- Manage and grow client portfolio within the group agencies and direct advertisers
- Manage revenue forecasting, lead generation activities and pipeline management
- Provide competitive and strategic information to support sales such as market pricing, competitor information
[/expand]
Dec 17 – Current
RhythmOne
[expand title=”Programmatic Trader”]
[expand title=”Programmatic Trader”]
- Programmatic media buying across display, video, mobile and other channels using R1’s proprietary platform and 1st party data
- Combine data analysis and client feedback to optimize against campaign KPI’s of performance, delivery and margin across a range of client business objectives
- Trafficking and troubleshoot issues with 3rd party ad serving technologies
[/expand]
Nov 16 – Jun 17
OMD Singapore (Omnicom Media Group)
[expand title=”Programmatic Planner (Integration of Airwave and Accuen)”]
[expand title=”Programmatic Planner (Integration of Airwave and Accuen)”]
- Manage client campaigns including programmatic strategy development, project management, report delivery and client communication for OMD’s top clients: McDonald’s, Malaysia Dairy Industries, Estee Lauder, Carlsberg, Tourism Australia and Hasbro
- Continually review campaign performance, develop optimization recommendations and ensure campaign recommendations are implemented (either directly or through partners)
- Manage agency-vendor relationships and creative solutions (Rich Media to DCO)
- Educate internal planning teams and clients on programmatic application and trends
- Work on programmatic pitches
- Constantly work with new/ existing vendors to test and launch new programmatic products (first in market to launch programmatic audio and programmatic skin formats)
[/expand]
[expand title=”Achievements”]
- Best campaign, Brand Awareness -Mob-Ex Awards 2017 (Tourism Western Australia – #Quokkabomb)
- Best campaign, User Experience – Mob-Ex Awards 2017 (McDonald’s – Rise & Shine)
- First in market to launch programmatic audio and programmatic skin formats (McDonald’s and MDI)
- Pre-screening council for 2017 MMA Smarties APAC Awards
[/expand]
Sep 15 – Nov 16
Airwave APAC (Omnicom Media Group)
[expand title=”Mobile Planner”]
[expand title=”Mobile Planner”]
- Support the OMD planning teams by providing research and insight for mobile briefs
- Handle mobile media strategy, planning, buying, production and creative services for local and regional OMD accounts
- Facilitate internal brainstorming sessions
- Manage various vendors with regards to creative production, creative processes, tracking and campaign launch
- Provide campaign performance analysis during and after the campaign, optimization strategies and recommendations for future campaigns
- Devise incentives and schemes to promote Airwave to the OMD and PHD agencies
- Grow the mobile knowledge base of Airwave within OMD and PHD (Lunch & Learn sessions) and with clients (Mobile 101 sessions)
- Assist in annual business forecasting, pitches, awards entries and mobile development decks
- Explore the mobile media space and be knowledgeable about best practices, emerging trends, latest technologies and continuously source for potential mobile vendor partnerships
[/expand]
[expand title=”Achievements”]
- Best campaign, Location-Based Marketing – Mob-Ex Awards 2016 (Standard Chartered Bank)
- Best Team, Solution Provider – Mob-Ex Awards 2016
- Mediacorp Young Lions Competition 2016
- Mediaworks XI 2016 in Hanoi
- Singapore Media Awards, NexGen Challenge (Nomination)
- Pre-screening council for 2016 MMA Smarties APAC Awards
- Excellence in Mobile Marketing – Marketing Excellence Awards 2016 (McDonald’s – Rise & Shine)
[/expand]
May 14 – Jul 15
CNBC Asia Pacific (NBC Universal)
[expand title=”Traffic Coordinator”]
[expand title=”Traffic Coordinator”]
- Manage advertising and sponsorship traffic on CNBC channel
- Liaise with global sales team on booking and scheduling of advertising campaigns, materials submission and copy instructions
- Prepare & finalize the daily commercial transmission logs for broadcasting
- Prepare campaign booking summaries and actual broadcast schedules
- Schedule barter campaigns from Sales & Marketing
[/expand]
June 13
Grow Wellington (New Zealand)
[expand title=”Intern, Education Sector”]
[expand title=”Intern, Education Sector”]
- Manage and plan social media marketing campaigns
- Develop a general social media strategy
- Assist in monthly e-Newsletter write-ups
- Develop education toolkit for overseas agents
- Website content management
- Design a course/ institution finder for the Education Wellington website
[/expand]
Dec 12 – Feb 13
Yale-NUS College, National University of Singapore
[expand title=”Management Assistant Officer, HR (Faculty)”]
[expand title=”Management Assistant Officer, HR (Faculty)”]
- Organize Faculty Workshops for potential faculty candidates
- Develop a general social media strategy
- Supportive role to assist the Senior Associate Director
- Maintain proper HR records and filing
- Coordinate faculty recruitment exercises
[/expand]
Mar 11 – Feb 12
Ray & Berndtson, Singapore
[expand title=”Personal Assistant/Researcher”]
[expand title=”Personal Assistant/Researcher”]
- Conduct industry/company research, researching for candidates, conducting telephone interviews
- Develop a general social media strategy
- Prepare candidate and summary reports
- Manage job offers process & negotiating salary packages
- Present qualified candidates to clients
[/expand]
Languages
- English
- Mandarin
- Hokkien (dialect)
- French (basic)
- German (basic)