Work

WORK

Apr 21 – Current
Impactify
[expand title=”Partnerships Lead JAPAC MENA”]

  • Grow the markets in JAPAC and MENA from scratch
  • Lead sales growth through successful management, organizational planning, and execution
  • Elevate client relationships at all business levels
  • Manage the sales team to achieve greater performance
  • Work with management to shape organizational strategy

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Jun 18 – Apr 21
Sublime
[expand title=”Senior Account Manager”]

  • Manage and grow client portfolio within the group agencies and direct advertisers
  • Manage revenue forecasting, lead generation activities and pipeline management
  • Provide competitive and strategic information to support sales such as market pricing, competitor information

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Dec 17 – Current
RhythmOne
[expand title=”Programmatic Trader”]

  • Programmatic media buying across display, video, mobile and other channels using R1’s proprietary platform and 1st party data
  • Combine data analysis and client feedback to optimize against campaign KPI’s of performance, delivery and margin across a range of client business objectives
  • Trafficking and troubleshoot issues with 3rd party ad serving technologies

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Nov 16 – Jun 17
OMD Singapore (Omnicom Media Group)
[expand title=”Programmatic Planner (Integration of Airwave and Accuen)”]

  • Manage client campaigns including programmatic strategy development, project management, report delivery and client communication for OMD’s top clients: McDonald’s, Malaysia Dairy Industries, Estee Lauder, Carlsberg, Tourism Australia and Hasbro
  • Continually review campaign performance, develop optimization recommendations and ensure campaign recommendations are implemented (either directly or through partners)
  • Manage agency-vendor relationships and creative solutions (Rich Media to DCO)
  • Educate internal planning teams and clients on programmatic application and trends
  • Work on programmatic pitches
  • Constantly work with new/ existing vendors to test and launch new programmatic products (first in market to launch programmatic audio and programmatic skin formats)

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[expand title=”Achievements”]

  • Best campaign, Brand Awareness -Mob-Ex Awards 2017 (Tourism Western Australia – #Quokkabomb)
  • Best campaign, User Experience – Mob-Ex Awards 2017 (McDonald’s – Rise & Shine)
  • First in market to launch programmatic audio and programmatic skin formats (McDonald’s and MDI)
  • Pre-screening council for 2017 MMA Smarties APAC Awards

[/expand]


Sep 15 – Nov 16
Airwave APAC (Omnicom Media Group)
[expand title=”Mobile Planner”]

  • Support the OMD planning teams by providing research and insight for mobile briefs
  • Handle mobile media strategy, planning, buying, production and creative services for local and regional OMD accounts
  • Facilitate internal brainstorming sessions
  • Manage various vendors with regards to creative production, creative processes, tracking and campaign launch
  • Provide campaign performance analysis during and after the campaign, optimization strategies and recommendations for future campaigns
  • Devise incentives and schemes to promote Airwave to the OMD and PHD agencies
  • Grow the mobile knowledge base of Airwave within OMD and PHD (Lunch & Learn sessions) and with clients (Mobile 101 sessions)
  • Assist in annual business forecasting, pitches, awards entries and mobile development decks
  • Explore the mobile media space and be knowledgeable about best practices, emerging trends, latest technologies and continuously source for potential mobile vendor partnerships

[/expand]

[expand title=”Achievements”]

  • Best campaign, Location-Based Marketing – Mob-Ex Awards 2016 (Standard Chartered Bank)
  • Best Team, Solution Provider – Mob-Ex Awards 2016
  • Mediacorp Young Lions Competition 2016
  • Mediaworks XI 2016 in Hanoi
  • Singapore Media Awards, NexGen Challenge (Nomination)
  • Pre-screening council for 2016 MMA Smarties APAC Awards
  • Excellence in Mobile Marketing – Marketing Excellence Awards 2016 (McDonald’s – Rise & Shine)

[/expand]


May 14 – Jul 15
CNBC Asia Pacific (NBC Universal)
[expand title=”Traffic Coordinator”]

  • Manage advertising and sponsorship traffic on CNBC channel
  • Liaise with global sales team on booking and scheduling of advertising campaigns, materials submission and copy instructions
  • Prepare & finalize the daily commercial transmission logs for broadcasting
  • Prepare campaign booking summaries and actual broadcast schedules
  • Schedule barter campaigns from Sales & Marketing

[/expand]


June 13
Grow Wellington (New Zealand)
[expand title=”Intern, Education Sector”]

  • Manage and plan social media marketing campaigns
  • Develop a general social media strategy
  • Assist in monthly e-Newsletter write-ups
  • Develop education toolkit for overseas agents
  • Website content management
  • Design a course/ institution finder for the Education Wellington website

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Dec 12 – Feb 13
Yale-NUS College, National University of Singapore
[expand title=”Management Assistant Officer, HR (Faculty)”]

  • Organize Faculty Workshops for potential faculty candidates
  • Develop a general social media strategy
  • Supportive role to assist the Senior Associate Director
  • Maintain proper HR records and filing
  • Coordinate faculty recruitment exercises

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Mar 11 – Feb 12
Ray & Berndtson, Singapore
[expand title=”Personal Assistant/Researcher”]

  • Conduct industry/company research, researching for candidates, conducting telephone interviews
  • Develop a general social media strategy
  • Prepare candidate and summary reports
  • Manage job offers process & negotiating salary packages
  • Present qualified candidates to clients

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Languages
  • English
  • Mandarin
  • Hokkien (dialect)
  • French (basic)
  • German (basic)